WEST LAFAYETTE, Ind. — Extracting data from equipment can be an expensive and cumbersome process for farmers.To solve this problem, ISOBlue was launched to make precision agriculture data more available.
ISOBlue’s goal it to make data readily available through the use of a low-cost device that transfers information from the equipment’s ISOBUS to a smart phone.
Bluetooth connections on smart phones allow farmers, agronomists and others involved in production to see information in real time.
“It’s very expensive to get data that the machines generate,” said Jesse Vollmar, CEO and co-founder of FarmLogs. “As precision ag has developed we have realized the value of that data and how it can be applied to farms to increase yields.
“We also know it is too expensive to get access to it, so we decided to be one of the companies contributing to funding. Purdue’s students and faculty committed time to the project. It’s been successful thus far, and we want to expand the reach.”
ISOBlue is a brainchild of students at Purdue University. FarmLogs, an agricultural technology company, sponsored the project in efforts to develop cloud-based processing and data storage.
The hardware is designed to resist harsh conditions, including weather, dust, dirt and water.
Anyone interested in trying ISOBlue can participate.
“It’s an open-source project,” Vollmar said. “Any farmer that wants to can get involved and contribute.”
Currently, the ISOBlue project moves data to the smart phone, but does not interpret it. FarmLogs is in the process of creating a product that can display data instantly in a format that provides analysis.
With FarmLog’s integration of ISOBlue, unnecessary data, such as whether the brake lights are on, will not display. Only specific information, such as what seeds were planted where, soil moisture levels and more, will be appear.
The information will be easily transferrable among agronomists, tax accountants and others who the farmer wants to share data with.
“This is good for agriculture,” Vollmar said. “This is good for farmers. It’s making it lower cost to get access to data. We’re involved because we feel like farmers deserve that.
“We are going to take this and make it an off-the-shelf product where you can plug it in, set it and forget it. That’s coming in 2014. It’s a really exciting project that will make a big impact in agriculture.”
To learn more about ISOBlue, visit www.isoblue.org or www.farmlogs.com.
TROUT CREEK VENTURes
A regional co-investment fund specializing in angel and early stage private equity.